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January 01, 1970 - BY Smashing Magazine
From Kickoff To First Concept: How To Turn Brand Strategy Into Visual Direction
The strongest visual concepts don’t start in Figma. They start with the right questions. Explore the pre-concept phase of brand identity design, where teams research brand context, uncover hidden assumptions with stakeholders, and turn shared direction into a visual foundation before a single concept is created.
January 01, 1970 - BY Smashing Magazine