Performance Marketing Specialist (Google & Meta Ads)

• Own paid media strategy, build and daily optimisation across Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads.
• Manage client budgets responsibly and report cost per lead, cost per acquisition and return on ad spend honestly - including when a campaign is not working.
• Build conversion tracking properly: GA4 events, Google Tag Manager, Meta Pixel and Conversions API, offline conversion imports.
• Design and run structured tests on audiences, creative, landing pages and bidding strategies.
• Write and iterate ad copy; brief the creative team on the assets each campaign needs.
• Work with the web team on landing page conversion rate optimisation - traffic is only half the job.
• Produce monthly performance reviews and quarterly plans for each account.

• Bachelor's degree in Marketing, Business, Statistics or a related field.
• Google Ads and Meta Blueprint certifications strongly preferred.

• 2 to 5 years running paid campaigns with real accountability for spend.
• You have personally managed at least NPR 1,000,000 (or equivalent) in cumulative ad spend.
• Fluent in GA4, Google Tag Manager, Looker Studio and the Meta Ads Manager reporting stack.
• Comfortable with spreadsheets: pivot tables, blended CAC models, basic cohort analysis.
• E-commerce and lead-generation funnel experience both valued.

• You are numerate and sceptical - you check attribution before you celebrate.
• You can defend a budget recommendation to a client who wants to cut it.
• Experience with LinkedIn Ads or TikTok Ads is a bonus.

Negotiable - senior band, based on demonstrated ownership and delivery record. Reviewed at six months, with a performance bonus tied to project delivery.

• Competitive salary reviewed annually, plus performance-based increments
• Festival bonus (Dashain/Tihar) and leave encashment as per company policy
• Provident fund, gratuity and insurance in line with the Nepal Labour Act
• Five-day working week with flexible start hours; hybrid options for eligible roles
• Paid annual leave, sick leave and all gazetted public holidays
• Company-funded certifications, courses and conference passes
• Modern hardware, licensed tools and a quiet, well-equipped office in Tokha
• A clear career track with six-monthly reviews - we promote from within first

Please apply only if you meet the core requirements listed above.

Attach an updated CV in PDF format and, where relevant, links to your portfolio, GitHub, Behance, Dribbble or live projects - applications for design and engineering roles without work samples are difficult to assess.

Shortlisted candidates are contacted within seven working days for a short introductory call, followed by a practical task (paid for senior roles) and a final interview with the team lead. Sambara Technologies never charges a fee at any stage of hiring and will never ask for payment for training, equipment or placement.